AUDIENCE PROFILE

Based on my audience research, I am now able to produce an audience profile of the average person I am aiming my music video at.  This will be based on all of the information and statistics I received from sending out my questionnaires. I made sure I sent the questionnaire to an equal amount of both male and female students in the college so there was no predominant gender and a fair set of results.  Below is my audience profile for my target audience:

This is Darren Parker; he goes to Hartlepool Sixth Form College and is currently in his second year. He is a fairly intelligent individual and studies the following subjects; Film Studies, Media Studies and Travel and Tourism. In his first year of college, Darren made many of friends and attended plenty of parties. You could say that he is a typical teenage boy. Darren is very keen on Indie pop music and listens to plenty of bands based around that genre. Darren has grown up searching YouTube for bands and likes a range of bands like The Wombats, The Vaccines and Two Door Cinema Club. One of his favorite bands is indeed The Courteeners, he has been to see them perform live at least once and regularly listens to them on his iPod. Darren is the type of person to share music videos on social networking sites like Facebook and Twitter and him and his friends share their musical tastes. He is the type of person to go to festivals like Leeds Fest and get very drunk! He enjoys the party and fun side of life, but also thinks education is crucial and gives 110% in college. Darren has been a relationship for a fair amount of time and can associate with the lovey dovey things that these types of bands sing about. He is the perfect example of somebody who would listen to the song “Not Nineteen Forever” and is definitely somebody who matches our target audience.