Friday, 29 November 2013
Thursday, 28 November 2013
AUDIENCE PROFILE
Based on my audience research, I am now able to produce an audience profile of the average person I am aiming my music video at. This will be based on all of the information and statistics I received from sending out my questionnaires. I made sure I sent the questionnaire to an equal amount of both male and female students in the college so there was no predominant gender and a fair set of results. Below is my audience profile for my target audience:
This is Darren Parker; he goes to Hartlepool Sixth Form
College and is currently in his second year. He is a fairly intelligent
individual and studies the following subjects; Film Studies, Media Studies and
Travel and Tourism. In his first year of college, Darren made many of friends
and attended plenty of parties. You could say that he is a typical teenage boy.
Darren is very keen on Indie pop music and listens to plenty of bands based
around that genre. Darren has grown up searching YouTube for bands and likes a
range of bands like The Wombats, The Vaccines and Two Door Cinema Club. One of
his favorite bands is indeed The Courteeners, he has been to see them perform
live at least once and regularly listens to them on his iPod. Darren is the
type of person to share music videos on social networking sites like Facebook
and Twitter and him and his friends share their musical tastes. He is the type
of person to go to festivals like Leeds Fest and get very drunk! He enjoys the
party and fun side of life, but also thinks education is crucial and gives 110%
in college. Darren has been a relationship for a fair amount of time and can
associate with the lovey dovey things that these types of bands sing about. He
is the perfect example of somebody who would listen to the song “Not Nineteen
Forever” and is definitely somebody who matches our target audience.Friday, 22 November 2013
EDITING SOFTWARE
Final Cut Express HD is the software I have decided to use
to edit my clips to create the music video, it was also recommended by teachers
and other students. It is considered one of the most advanced semi-professional
pieces of software. It is very efficient and offers features like tracks and
slicing, which makes editing much easier. There are many other features, things
like changing the colour of a video clip to make it darker or lighter and even
high quality visual filters, which will make my video visually interesting and
individual.
It was very easy to import the video clips from a file onto
final cut and only took a short amount of time. I have some experience on final
cut thanks to last years project; this was when I edited an opening sequence to
a movie. Hopefully, this will aid my music video and improve the way I edit on
final cut.
Above is the progress I have made when editing together the
rough cut, as you can see I am making good progress and have all the video
clips I need organized in the top left section. Below that is the time line
which you insert the clips and audio files. The only downside to final cut is the amount
of rendering that is needed, every time you put a new clip on, you must render
it, which could take a long time. Because I do not have a mac at home, there is
no way I can access this software legally. This means I cannot do any of the
editing at home and can only revolve around college times.
INSPIRATIONAL MUSIC VIDEOS
“The Masterplan” by Oasis
This animated video sees Oasis transferred into a spectacular world based completely on the paintings of famous northern artist L.S Lowry, including refined modern day twists and detailing. The video was made with the Lowry estate's approval and is a faithful representation of the artist's world of industrial Salford in the post war years.
We see the band Oasis performing at a pier based theater with the band, fans and instruments all animated, as they make their way across cities we see the industrial post war town centers and country side all looking bleak and dull. The song, in a nutshell is about not knowing what to do and what path to take in life, as the song progresses we see that no answer is right and that you are your own person so do what you want to do and what feels right. In the era of post war people felt oppressed from doing things they wanted that might look ungrateful to tows that sacrificed their lives fighting for this country; but in this video and song we see the band doing as they please and living life to the full “and then dance if you wanna dance” because at the end of the day we are all going to die so we may enjoy life while we can because we are jut all part of one ‘Masterplan’.
This is my interpretation of the meaning of the song and video.
The mise en scene of the band in the video is typical; all of them dressed in their ‘mod’ style with skinny jeans, parka/bommer jackets. This matches with the iconography of the genre modern rock, as we don’t expect the band to be wearing anything different even if they are animated in painting styles of L.S Lowry. My favorite part of the video, I must say is when Liam performs his droll witty strut across the post war industrial town.
“Wetsuit” by The Vaccines
The Vaccines put call out in 2011 for photos that could be used in their music video for one of their more popular songs Wetsuit, they had three rules the photos had to be taken and uploaded using the social media app Instagram, use the app to capture photos at festivals of bands, mud, tents and so on and the final rule was to tag the band in the photo using the hash tag #VACCINESVIDE. They received 2433 photos and with that made the video for Wetsuit.
The video is made entirely with photos and clips from the social media site Instagram, the reason why I chose this to be an inspirational music video is because I very much like this concept of getting the fans involved; and who doesn’t like being in a music video of a popular band they like listening to? The reason I liked the video so much is because it is festival themed, I am a keen festival goer myself and I have actually saw the Vaccines perform live at Leeds festival back in 2012. I feel more myself at festivals because it is a life without any limitations and you’re free to do whatever you want to do. I think festival life brings everyone closer together and when I watch this video it brings back joyful memories of excitement.
The video was published on October 5th of 2011 and now has over 2,192,924 views on YouTube.
“High Hopes” Kodaline
This video is about two lovers, the man middle aged maybe even a bit older and the woman who is definitely much younger. Firstly we see the man trying to commit suicide by attaching a hose pipe to his car exhaust filling the car with toxic fumes but then we see a woman running across the hill in her wedding dress. We now know why the man was trying to commit suicide.The video shows the pair running away together and we find out that the person she was going to marry was abusing her, physically hitting and controlling her. The man she was going to marry finds the couple and out of revenge shoots the both of them as the man is dying he shuffles over to his dying lover to hold her hand for the last time. At the end of the video we see the both of them in the hospital alive and well so they must of survived the shooting, their love is that strong it survived the hatred of an eval man.
The reason why I chose this to be an inspirational music video is because it is a love story and one of my ideas for my final music video is a love story, it might not quite end up like this one but I can find some good ideas and inspiration from this music video.
Thursday, 21 November 2013
ROUGH CUT
The moment we thought would never come, the rough cut is finally finished and has been uploaded. We are going to show the rough cut to our peers and tutor so we can receive feedback to what is good and what they like about our first music video and what they think we need to improve upon and what can be added when we shoot and make our final cut.
RECORD LABEL
For this task we needed to think of a name for a record label, with my brilliant mind I came up with polar records hoping to use the icy cold theme wen we started creating the logo for our record labe we got our inspiration for the titel from dafont.com but them modified everything using photo shop.
ALBUM ARTWORK MOOD BOARD
Above is a mood board of different album artworks from bands in the indi pop genre or of a similar genres to indi pop, including the band that we are thinking of using for our final music video. So this should give us an good idea of what to do for out digipack when we come to create it.
RISK ASSESSMENT
For this task we needed to identify all the hazards and risks that we might face when we come to film our music video rough cut and our final music video product. Once we identified all the risks and hazards we worked out who's responsibility it was to prevent the risk or hazard from happening and then we work out a strategy to prevent the hazard or risk from happening.
PHOTOSHOP TUTORIALS
For creating the digipack we will need to edit photos using photoshop on the mac. Myself I have never used photoshop before so I am not really confidant with the application at all, so I started watching beginners tutorials on Youtube. I started watching this one to learn how to use the basic tools.
Once i got a basic idea of what to do I uploaded this image on the photoshop application so that i could start editing the image.
When I uploaded this image, I knew i wanted to change the style and look of the image but I did not know how to do this, so I decided to watch another tutorial that would teach me how to add basic but useful effects to photos.
Once I had a tinker about and learned how to add effects, the photo of myself above I managed to change to have a retro vintage look.
This is what it looked like after I added the effect and changed the contrast and colours, the retro style becomes obvious. After watching these tutorials I feel more confidant with using photoshop and now I am no longer worried that my lack of experience with using the application will bring my marks down on the creation of my digipack.
Monday, 11 November 2013
Thursday, 7 November 2013
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